Judging Criteria

For each entry, judges will evaluate the overall quality of the piece based on the qualities below. They will also take into consideration the Design Brief submitted.

  • Creativity/Originality
  • Composition
  • Quality of Messaging
  • Marketing Impact
  • Visual Design
  • Use of Medium

Student entries will be judged separately, using the same criteria.


Scoring Standards

It is the goal of AIGA Alaska to elevate design in Alaska, that’s why we intentionally select national and internationally recognized judges. We expect them to be tough. We ask them to be tough. Their opinion reflects current design standards on a global level. Scoring is based on a 10–point scale. Each judge will assign a score to each category.

10: Clearly excellent work. Best of the best. No weak spots.

9: Extremely fine work. However, missing some quality that would make it exceptional.

8: Overall very good. May have one weakness but makes a highly favorable impression.

6–7: Acceptable, solid work.

1–5: Average or below average work.


Award Guidelines

The total score will be averaged to determine the entry’s final score.

  • Best of Show: The highest scored entry will receive this award
  • Best Student of Show:  The highest scored student entry will receive this award
  • Gold Award: Entries with a score of 50 to 60 points
  • Silver Award: Entries with a score of 45-49 points
  • Honorable Mention: Entries with an average score of 40-44 points

People’s Choice Voting

Due to the COVID-19 pandemic, people’s choice voting will be done online for 2020.

  • Public voting will open by October using the Judgify app—more details will become available in advance
  • Winner to be announced during the virtual awards presentation October 10